Industry and Market analysis

 What is the spoken Language in Louisiana? 

The spoken languages in Louisiana are English, French, and Spanish. The variety of languages spoken requires more attention in the theme park such as different forms of assistance in Attractions, Food and Beverage, and Guest Relations. For example, if we have some employees who can speak French and Spanish, it would be helpful for guests who don't speak English. 
Citation: https://www.communicaidinc.com/a-52-louisiana.php

 

 

What are the National Parks found in the state of Louisiana 
 

National Parks found in the state of Louisiana include Atchafalaya, Cane River, Cane River Creole, El Camino Real de Los Tejas, Jean Lafitte, New Orleans Jazz, Poverty Point, and Vicksburg. We can advertise and market our Resort to the tourists visiting the National Parks around Louisiana. This will bring in more business to the Resort and Shreveport. 
Citation: https://www.nps.gov/state/la/index.htm

 

 

What are the military installations in Shreveport and the state of Louisiana? 
 

The military installations are Barksdale Air Force Base, Fort Polk Army Base, Camp Beauregard Army Base, NSA New Orleans Navy Base, Joint Reserve Base New Orleans. Our Resort can offer military discount rates as well as free admission on select dates for the military and their families. 
Citation: https://www.google.co.jp./amp/s/militarybases.com/louisiana/amp/

 

 

What does the ‘Sportsman’s Paradise’ mean? 
 

People call Louisiana "Sportsman's Paradise" because it is famous for having many popular outdoor experiences such as hunting, fishing, and cycling. Because these activities are so popular in Louisiana, it may distract guests from The Resort and persuade them to find their entertainment elsewhere. However, if we market and advertise the right way, we can attract new types of guests who hadn't considered visiting The Resort before. 
Citation: http:www.myneworleans.com/Louisiana-Life/November-December-2010/sportsman-rsquos-paradise/ 
http://www,houmatoday.com/new20050201/why-its-called-a-sportsman-s/paradise

 

 

Area/ Population of Shreveport and the state of Louisiana 

Shreveport, Louisiana is a northwestern city in the State of Louisiana. The population consists of 194,920 people as of 2016. 1,891.4 population per mi^2 in 2010. The total land consists of 105.38 mi^2 as of 2010. By population, Shreveport is the third largest city in Louisiana after New Orleans and Baton Rouge. 
That means that this city is a well-populated city and a good number of employees may come from the Shreveport area and outlying suburbs. This also means that a good portion of our guests will probably be coming from this area and outlying areas as well. 
Citations: https://www.census.gov/quickfacts/fact/table/shreveportcitylouisiana/PST045216 
https://www.census.gov/quickfacts/geo/chart/shrevportcitylouisiana/PST045216

 

 

What are the Residents that live in Louisiana called?

 
The residents who live or come from Louisiana are called Louisianans. The unique name can help us with our marketing and advertising to the locals. 
Citation: netstate.com

 

 

Name the Major Industries/ Agriculture in Louisiana 
 

As of 2016, the top 5 major industries in Louisiana are Natural gas and oil, Lawyers/ Law Firms, Retired, Sea Transport, and Health Professionals. As of March 5th, 2017, the top 5 major agricultural industries are soybeans, corn, rice, cotton, and hay. 
These factors could limit the usable space to build the park. It would make expansion more difficult as well. The land would have to be bought from locals or the government. On the other hand, the local food would decrease the costs of shipping for filling the theme park with food. 
Citation: https://www.nass.usda.gov/Quick_Stats/Ag_Overview/stateOverview.php?state=Louisiana

 

 

What are Parishes and what are the Parishes surrounding the Shreveport area? 
 

Parishes are what Louisiana calls counties. It is a way to subdivide the state to make the execution of local and state government issues easier. The surrounding Parishes of the Shreveport area are Caddo, Bossier, Red River, and De Soto. This means the Resort spans over multiple Parishes that each aspect of the Resort must abide by the laws and regulations of the proper Parish. 
Citation: http://travelquaz.com/wp-content/uploads/2015/09/map-of-louisiana1.jpg

 

What states border Louisiana? 
 

Louisiana is bordered by Arkansas on the north and the Gulf of Mexico on the south. Mississippi borders Louisiana on the east and Texas borders Louisiana on the west. This affects our business is both a positive and negative way as we can advertise and appeal to guests who live around this area by including discounted tickets, however, this could mean competition from other states who also provide theme parks. 
Citation: state.com

 

Bordering Body of water (rivers, oceans) around Louisiana 
 

Bayous lined with Spanish moss-draped trees evoke Louisiana's connection with water, but the state's most notable body of water, the Mississippi River, powers the economy of the southern part of the state. North of the Mississippi's delta, rivers, and lakes draw anglers and pleasure boaters. The state shares the largest freshwater lake in the southern United States with Texas and is home to one of the largest saltwater lakes in the country. This includes Mississippi's river, Red River which on the northwest corner of the state, Toledo Bend which is a 65-mile long reservoir along the Louisiana-Texas border with more than 1,200 miles of shoreline. Lake Pontchartrain forms the northern border of New Orleans and the surrounding suburbs. 
Citation: USAToday.com

 

 

What are the three largest cities in Louisiana? 
 

New Orleans with a population of 389,617 people, Baton Rouge with a population of 228,590 and Shreveport with 197,204 people. This will affect our business as we are able to the most popular cities and the largest population to decide whether advertising to these places is the best places and making our target audience to this destination. 
Citation: genomes.org

 

 

     What does the economy in the state of Louisiana look like? 
     Research found: 
How does it affect your business?

Response: About 60% of Louisiana's agricultural income is generated by crops while the other 40% is produced is produced by livestock and livestock products. In terms of income generated, the state's top five agricultural products are cane for sugar, rice, cattle and calves, soybeans, and cotton. Louisiana is ranked second worst among US states and the District of Colombia when examining a wide range of indicators, including employment, building permits, government spending and growth in science and tech industries. This will affect our business in a positive way as our theme park will provide employment and income to the state and increase the economy level. 
Citation: nola.com

 

 

What does transportation in Shreveport look like? 
 

Buses are available throughout Louisiana by the company www.sportran.org. There are also two train companies that operate in south Louisiana and go to multiple states and Canada. Additionally, there are many airports in Louisiana (one in Shreveport) and three of which are international that can connect to all around the world. 
Citation: https://en.m.wikipedia.ord/wiki/List_of_Lousiana_railroads. 
https://en.m.wikipedia.org/wiki/List_of_airports_in_Lousiana.

 

 

What are the area attractions in Shreveport? 
 

There are many things to do in and around Shreveport, such as art galleries, museums and casinos, and a water park too, but there are no theme parks in Shreveport giving us a unique selling point. The nearest theme park is in New Orleans meaning that we have competition in the state but it is on the other side of the state. These attractions are competitions but maybe we could partner with these companies and advertise inside of them. 
Citation: https://www.tripadvisor.com/Attractions-g40424-Activities-Shreveport_Louisiana.html 
https://www.familydaysout.com/kids-things-to-do-usa/louisiana/major-theme-parks/

 

 

Shopping in Shreveport and Louisiana. 
 

There are around 20 malls in and around the Shreveport area as well as many large department stores and independent retailers meaning that there are many retail opportunities within the area which could affect the theme park as guests may not purchase merchandise from us if they can buy cheaper alternatives elsewhere. 
Citation: maps.google.com

 

 

What does the Film Industry in Shreveport and Louisiana look like? 
 

There are major motion pictures as well as small independent projects in Louisiana and Shreveport, however, more work is required in order to compete with California and Georgia. This could affect tourism in the state and affect our park attendance. 
Citation: Shreveporttimes.com

 

 

Sports in Shreveport and the state of Louisiana 
 

Teams include the New Orleans Saints, New Orleans Baby Cakes, New Orleans Pelicans, Shreveport Mudbugs, Shreveport Rafters, and many more. This is a great opportunity to partner and advertises with these teams. This will put our Resort on the minds of sports fans and get the attention of the entire country. 
Citation: en.wikipedia.org

 

 

What are the top five Employers in Shreveport? 
 

The top five employers in Shreveport are Barksdale Air Force Base, LA Department of Civil Service, Caddo Parish School Board, Willis Knighton Health System, and General Motors. These top employers could be competition when hiring new employees. The Resort must always be a better place to work to attract locals so we don't lose business. 
Citation: livability.com

 

 

What are the festivals in Shreveport and the state of Louisiana? 
 

There are many exciting festivals and events in Shreveport and in Louisiana. A few include Mudbug Madness, Red River Revel, State Fair of Louisiana, and Christmas in the sky. This can both benefit and hurt The Resort. We can attract the crowds who attend these festivals by advertising, discounting and marketing. We could also lose business to these festivals. 
Citation: sbmag.net

 

 

 What Colleges and Universities are in Shreveport (60-mile radius)? 
 

Colleges found in the Shreveport area include Ayers Career College, Centenary College of Louisiana, Louisiana State University in Shreveport, and Southern University at Shreveport. Since there are many colleges nearby The Resort can offer student discounts on tickets and merchandise as well as create a college program so students can work part-time as well as stay enrolled in school. This benefits and rounds out the business. 
Citation: mycollegeoptions.org